Deceptive Trade Practice Act 

The Deceptive Trade Practice Act (DTPA) is a law in Texas which provides protection for consumers from deceptive and misleading acts by businesses. If you are a consumer who is a victim of consumer fraud, let us pursue your claim today.

Chapter 17 of the Business and Commerce Code

The DTPA is designed to protect the consumer from fraudulent or deceptive businesses.  This act was codified in Chapter 17 of the Business and Commerce code.  In that section, the legislature outlined several specific violations which are commonly known as the "laundry list violations."  It is a violation of the DTPA to:



  • Pass off goods or services as those of another
  • Cause a likelihood of confusion or of misunderstanding as to the source, sponsorship, approval, or certification of goods or       services
  • Cause a likelihood of confusion or of misunderstanding as to affiliation, connection, or association with, or certification by     another
  • Use deceptive representations or designations of geographic origin in connection with goods or services
  • Represent that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits, or qualities that they     do not have or that a person has a sponsorship, approval, status, affiliation, or connection that he does not have
  • Represent that goods are original or new if they are deteriorated, altered, reconditioned, reclaimed, used, or second-hand
  • Represent that goods or services are of particular standard, quality, or grade, or that goods are of particular style or model
  • Disparage the goods, services, or business of another by false or misleading misrepresentation of fact
  • Advertise goods or services with intent not to sell them as advertised
  • Advertise goods or services with intent not to supply reasonably expected public demand, unless advertisement discloses a        limitation of quantity
  • Make false or misleading statements of fact concerning the reasons for, existence of, or amounts of price reductions
  • Engage in any other conduct which similarly creates the likelihood of confusion or of misunderstanding

Additionally, unconscionable actions, breach of warranty actions, and insurance code violations can be brought under the DTPA.



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Law Offices of Keith Lovelace

8303 Southwest Freeway, Suite 975

Houston, TX 77074   713.777.0500